We think of a wall as something that divides spaces and holds up the ceiling, but every retail or commercial premises has wall space that can be used creatively, or perhaps has an area that is underused and needs a lift to draw in more people and maximize its potential. Wall graphics are the simplest and most cost effective solution…. and also the most effective! Whatever type of business or public space you own or manage, our custom printed wall graphics will help to rejuvenate it and keep it up to date, relevant and attractive.
Restaurants, cafes and pubs can create themes that will provide ambience with unique and quirky interior design. Hotels can have decorative infographics about the locality. Retailers can use their wall spaces for cleverly designed graphics and promotions that will attract and inspire customers to make a purchase. The result is that you have enhanced your customers experience meaning that they will return, and recommend your business to friends.
Walls in any commercial space can be used to sell, motivate, decorate, educate or to create chill spaces where your customers cat relax, reflect and socialise…..HERE’S 10 WAYS HOW!
1. CREATE THE PERFECT FIRST IMPRESSION
As the saying goes ‘you never get a second chance to make a first impression’. Making a good first impression is critical for any business whether you are walking into a reception area, a restaurant or a hotel. They can make or break an opportunity or make the difference on whether or not you get repeat custom. It’s human nature to form an opinion on a place when you first enter, but did you know that your customers will form an opinion in about 30 seconds?
For this reason, it’s vital that your first impression is always your best one. The easiest way to do this is through your interior design. Your layout, furnishings and artwork all play an important role, but none of these can make the WOW FACTOR that wall graphics can. Cool wall graphics can be seen from the street to attract people in, well designed wall graphics can set the entire mood within a room. A business with interesting interior will be talked about and recommended to others
This simple printed striped wall graphic was designed to be a backdrop to the suspended planters and lighting.
A similar simple striped background carries the theme and serves as a subtle backdrop to the vintage style Pepsi raised lettering
Whether it’s a restaurant, bar, hotel, sports centre, school or public building, well designed wall graphics can transform any space from mundane to memorable. Endless themes, imagery or colour schemes can be used that will give your customers a colourful and dramatic welcome!
2. DEVELOP A PERSONAL STYLE THAT’S ALL YOUR OWN
When you decide to use wall graphics, you have no limitations because your choices have now become endless! You are no longer limited to choosing paint colours or making selections from standard wallpapers.
Using printed wall art makes interior design much easier. Even without thinking of themes or imagery, patterns and colours can be designed to compliment your furnishings, artwork and fittings to make them stand out. We can simply print your own artwork or you can work with one of our graphic designers on your own ideas. Endless flexibility will allow you to choose something dynamic to create the the wow factor, or something discreet to use as a backdrop behind your products
3. DECORATE TO MOTIVATE IN THE GYM AND LEISURE SECTOR
In gym and leisure settings you can see that these wall graphics perfectly serve two purposes… firstly they are decorating the area to maximum effect. In this example it is achieved over two floors in spectacular fashion! Wall graphics in an environment like this however, serve an important additional purpose. They are enhancing the customer experience!
To engage with and motivate their clientele, gym and leisure centre operators choose to display motivational slogans in combination with dynamic exercise related imagery. A typical gym or leisure centre has expanses of unused bare wall space that can be decorated with eye catching printed graphics.
BEFORE AND AFTER…SEE THE DIFFERENCE FOR YOURSELF!
Have a look at this gym wall before and after Wall Graphics. In the left image, the rolls of vinyl print are lined up and ready to apply. The transformation speaks for itself and will make a big difference to the experience of this gyms customers. In this case, the prints have been laminated with a matt finish. They are hard wearing, durable and easy to clean or wash down.
4. CREATE THE PERFECT WORKPLACE ENVIRONMENT
Interior décor is an increasingly important feature in any office environment or workplace because surveys prove that it increases the well-being and morale of the people that work there. Again, this is easily achieved with professionally designed digitally printed wall coverings. Wall graphics can become part of your brand or image, reflecting your company’s values and visual identity. They add vibrance and colour and hugely improve visitor experience.
Staff spend a significant portion of their time in the workplace and will appreciate being provided with a pleasant, stimulating and motivational atmosphere that will enhance creativity and productivity. Workplace wall graphics typically include chill designs or scenery, sometimes with motivational buzz words included in the design. Like all of our wall graphics, they are laminated, hard wearing and washable.
5. MAKE GOOD VIBES WITH WALL ART IN HOSPITALITY
Good interior design is a critical element for all businesses within the hospitality sector where good customer experience is an absolutely necessary. You may have the best drinks, tastiest food and finest accommodation, but if you don’t have a nice atmosphere in which to enjoy all these nice things, customers will not return.
Here, wall graphics can be a huge part of your overall interior design, acting like a backdrop to your customer’s experience. Pubs, clubs, restaurants, cafes, hotels or any business in hospitality can benefit hugely from some cool wall graphics. Like all scenarios, it’s the perfect way to make a good first impression, but it also gives you the option to be ultra creative.
Here’s where you can really start to let the creative juices flow!
Good design can make the difference between success and failure in the hospitality business, and you should consider it to be every bit as important as what you serve. Remember that your customers leisure time is very important to them, and that they have dressed up and come out for more than food and drinks… they are there to enjoy the full experience of an evening out and that includes soaking up the atmosphere!
Consider wall graphics as the backdrop to that experience. Consider also that your wall art is a powerful tool to attract the type of clientele you want and for setting the theme for your business. Also, wall graphics have been proven to attract new interest to underused areas, helping you to ensure that every corner of your establishment has its own appeal.
BEFORE AND AFTER…SEE THE DIFFERENCE FOR YOURSELF!
This wall graphic totally transformed a blank wall in this Beer Garden. The only other option for this wall was to choose a colour to paint it, instead, the graphic with the old distressed wall and warehouse windows transforms the space completely into a feature wall where people gather. In the evening, the lights further enhance the colours, making it the perfect backdrop for DJ’s and live bands.
This wall graphic is also exterior grade and applied to a rough napped plaster finish
This wall art is in the REZz Hotel in Cork City, a new concept in accommodation. It’s theme is cool, funky and minimal, down to the polished concrete walls. In the corridors, reception and bar, the walls are intermittently treated with colourful wall graphics that truly raise the atmosphere to a new level
Fututistic & Colourful
These wall graphics were designed for Elevate Entertainment Centre which has a number of high tech activities for it’s customers to enjoy over three floors. Our client had no particular idea or theme in mind, so we came up with this idea, using the same angular, futuristic theme and colours in the wall art throughout the complex. It gives the business a clear identity and the artwork is easily adaptable to keep the theme moving throughout all the different areas and activities. The colours work particularly well with concealed LED lighting which features strongly within the complex
6. DECORATE AND EDUCATE USING WALL GRAPHICS
Wall art makes an ideal educational tool in many environments such as schools and colleges as teaching aids or libraries, galleries and hotels as feature walls telling the story of local history or attractions. Spectrum Signs has designed many projects like this and the feedback has always been that visitors view and discuss the story on the wall graphics. Remember… it’s always about enhancing your customers experience.
This Radisson Blu Hotel has a maze of corridors taking visitors to it’s many conference and function rooms. It’s manager consulted with us on the possibility of bringing life to these otherwise very dull walls by using wall graphics, and decided to use local history and attractions as the theme. At Spectrum Signs, we researched and compiled the content and sourced the images to be used. The resulting wall graphics have become a feature within the hotel that it’s guests and visitors engage with every day
TARGETS & MILESTONES… KEEPING THE WORKFORCE UP TO DATE
Sharing and posting information in the workplace is always important, but standard notice boards are dull and there’s every chance that any engagement will be half-hearted. However, if your material is displayed in professionally made acrylic display pockets with well designed wall graphics acting as a backdrop, your staff will engage with the information and soak it up! Business and office environments benefit hugely from wall graphics from making a great first impression in reception to impressing clients with feature walls in the boardroom that will inspire creativity and confidence. Wall graphics or feature walls in production or open office areas will provide a dynamic working environment in which your staff will feel happier, motivated and valued. Common areas can display important information and metrics like health and safety information and mission statements, achievements and targets. Perspex display pockets to display company information can aslo be combined with wall graphics to create a great visual effect.
FEATURE WALLS are the perfect way to display important company bulletins and information. Feedback from our clients prove that their staff are far more inclined to engage with information if it’s presented in a visually pleasing way.
WHY CHOOSE US TO CREATE YOUR WALL GRAPHICS?
5 GOOD REASONS!
Technology: At Spectrum Signs our business has evolved with all the advancements in wide format digital printing since 1998. We have constantly invested in the latest print technology ensuring that we have the latest machines and software to produce the most vibrant and durable prints possible.
Design: Our design team are highly qualified, skilled and experienced. They have the skills and vision to design wall graphics that will integrate with your business and achieve fantastic results that will work. You will find communication at all times to be excellent and you will receive your wall graphics artwork and any subsequent revisions on time.
Installation: Like our designers, our fitters are highly qualified, skilled and experienced. From measuring up to fitting your wall art, they have all the knowledge needed to advise on any surface preparation that may be needed. They have the experience to work quickly and efficiently with a minimum of disruption.
Materials: There is a wide range of materials available on which to print your wall art and our knowledge of these materials is second to none. These materials include vinyls, canvas, wall papers and fabrics all with a selection of textures and all ready to be printed with your unique design. Knowledge of these materials, how to select them, process and apply them is a science in itself that must be done properly.
Good prices and fast turn around: We run several wide format printers and laminating machines to meet the expectations of our customers. Our hit rate with successful artwork with minimum revisions and fast installation ensures really competitive pricing
We hope that this article has been enough to fill you in on the wonderful world of colourful, interesting and educational wall art or murals that will help to transform your business. While you’re here, check out our galleries for inspiration. If you need any more info, just give us a call or drop us an email and we’ll be more than happy to help. Looking forward to chatting with you!
The Spectrum Signs Team