Illuminate your Business Signage!
Regardless of what type of business you operate, your signage is the first thing your customer sees. That’s why it’s so important to make an ongoing good impression. Your visual communications are one of your biggest assets, so a great way to enhance your brand is to make it shine and stand out with illumination.
1: YOUR BUSINESS BECOMES HIGHLY VISIBLE
Fact: Whatever lighting option works best for you, using illuminated signage is quite simply going to make your business stand out much more than businesses that don’t. Obviously, this is particularly true when the sun goes down, but your business doesn’t even have to be open for late evening hours like bars or restaurants to benefit from illuminated signage. Modern LEDs glow so brightly that they will make your sign pop on dull or rainy days too…a particular advantage in Ireland! Illuminated signage can even continue to create awareness of your brand late into the evening when you’re at home, simply by leaving it turned on or controlled by a timer.
2: CREATE AN IMPRESSION OF DISTINCTION AND PRESTIGE
With tastefully designed illuminated signs, people’s perception of your business will elevate. Your business can look more professional or luxurious. It can appear as a more premium brand offering a better product or experience. With clever design, it can make a business appear more dynamic, energetic, or progressive. It can activate the imagination and help you to appeal to the kind of clientele you’d like to attract. Illumination can be used in several ways to add dimension and interest to your signage, not only on the letters but also on other elements of your shopfront to create eye-catching backlighting and shadowing.
3: VERSATILITY AND ENERGY EFFICIENCY
Energy-efficient LEDs have become the successor to neon and fluorescent tubes that once were the only options used to illuminate signage. LED lighting is so economical that it’s replacing the incandescent lightbulbs in our homes and the lighting on our streets. LEDs use a mere fraction of the energy used to power traditional lighting. The difference is that, unlike incandescent bulbs, they do not use heat which draws a lot of energy, and of course, this also makes them safer. LEDs run on a transformer from any 220-volt supply, reducing it to just 12 volts. And just to top off these amazing benefits, you can also enjoy a typical 50,000-hour lifespan from your LEDs!
SO… WHAT ARE YOUR CHOICES? HERE’S 5 WAYS TO DO IT!
1: HALO ILLUMINATION
Halo illumination gives a dramatic and sophisticated look to your sign. The letters are built-up, therefore hollow, and the LEDs are wired into the cavity inside the letter. The back of the letter is generally sealed with a translucent lens that will allow light to pass through. This in turn illuminates only the area behind the letter, creating a ‘halo’ of light around it. This gives a very eye-catching and appealing visual dynamic especially on a dull day or in the late evening. White is the most popular choice, but as with all LEDs, there is a selection of colours to choose from. The intensity of the light can be controlled with a dimmer switch to create a more subtle effect.
For outdoor use, halo illumination is very popular in the retail and hospitality sectors in hotels, bars and restaurants, but when used indoors, it creates a totally unique ambiance. Halo illuminated letters are always sure to leave a lasting impression!
2: FACELIT ILLUMINATED LETTERING
As the name suggests, this option gives you lettering that is fully illuminated on the front. No light is emitted from the back of the letter. Instaead, the front face of the letter is cut from tranlucent acrylic which diffuses the light and allows it to shine through brightly. The letters are built the very same way as halo letters, with built-up aluminium sides, and the LED lighting contained within. All components are cut on our CNC or laser machines which ensures 100% precision.
Face illumination is a great option in any larger letter, but the main benefit is that the strength of the illumination makes them highly visible especially from a distance. Facelit letters also make a very attractive option in internal applications and are frequently seen used by a variety of retailers in shopping centres and other busy locations such as airports.
Another largely unknown aspect of face illuminated letters is the day/night option. Using a specialist acrylic translucent face, the letter can appear black during the day, but lights up as white when illuminated, Face illuminated signs shine quite brightly even during the day or in bright situations like shopping centres, adding to the appeal of your business.
3: FACE ILLUMINATED LETTERS INTEGRATED INTO YOUR SIGN OR SHOPFRONT
This option involves the construction of a full shopfront fascia. To fabricate the fascia, a box is fabricated from engineering-grade composite sheets. These are sheets with a PVC core and an aluminium skin on each side. They come in a selection of colours with a perfect gloss or satin finish. The letters are cut and removed from the fascia and they are replaced with translucent acrylic which allows light to pass through. In short, it is an illuminated box where the light can only illuminate the letters which are fully integrated with the fascia
4: LIGHTBOX SIGNS
Lightbox signs are really good for illuminating everything from text to complex graphics and imagery. They can be built to any size. They consist of a fabricated box, illuminated with LEDs and have a fully translucent cover. Thae face of the sign can be made fron fabric, banner material or opal acrylic depending on the location and application, and all illuminate brilliantly.